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the like

Through squinting eyes, pupils expanded, all I can see are figures shorn of features; many a man beside me, though, is enjoying the aesthetic aspect of Californian gals The Like’s latest London performance. Three girls, each fresh of face and trim of frame, are always certain to receive a thumbs up from ageing A&R men looking for the next guitar-pop band to plug the mainstream’s Busted-shaped hole; their appearance is but a bonus, sure to squeeze their debut album Are You Thinking What I'm Thinking? into the review section at Nuts and the like (no pun intended). Tonight’s performance, though, isn’t wholly inspiring: they’re decent musicians, for sure, but not once does their set suggest that they’re entirely worthy of the major label deal that’s come their way.

Of course, the trio’s history is already well documented – Daddy’s in the industry, blah blah – but The Like’s aural appeal alone does eradicate the exclusive desire to look for the hows and whys of their success thus far and subsequently writing them off as a result of said findings; instead, the hard facts are obvious. They are a good band, playing good pop songs that bounce and duck like some mid-90s British indie-rocking outfit fronted by a chanteuse straight from the extras department of The O.C.. They possess exactly zero originality, but their execution is accomplished and eye-of-the-needle exact. They are good, plain and simple. And yes, plain and simple is what these songs are.

New single ‘June Gloom’ is one of two recognisable songs – the other, ‘What I Say And What I Mean’, was released to rather less fuss back in November (although it's by far the better of the two singles, all blustering angst and desperate ambitions). Both are solid pop-rockers; glossy, slick and ready for use on the soundtrack to any teen soap. The past week’s promotional work has seen the girls swear on 6Music before the watershed and receive something of a comedy roasting from Simon Amstell on Popworld; neither has particularly endeared the threesome to the audience at large and tonight the between-song banter is non-existent. Coupled with the statuesque stance of both singer Z Berg and bassist Charlotte Froom, once can’t help but think that they don’t care so much for their crowd’s absolute enjoyment. It’s straight on, song; retune, song; some remark about something that’s completely forgettable, song. Drummer Tennessee Thomas at least rocks properly, physically: head down throughout, she smashes her sole cymbal with no little ferocity.

Sadly, then, tonight The Like are simply forgettable – good, yes, but not memorably so. Perhaps if I’d packed my glasses I’d have come away thinking differently, but this much I do know even through blurred vision: if The Like were three guys, few would give a crap.

Words: Mike Diver

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  • bang on

    It depresses me so much when a band as average as the Like are given no small amount of hype, simply because they are a bunch fit "rawk" girls. The NME ran a feature on them and dissolved in its own saliva over the fact they had boobs and had guitars. I think towards the end they mentioned vaguely they sounded a bit like Nirvana.

  • what depresses me is

    yet another band called 'the'...single syllable word that are probably (haven't heard them / don't want to hear them) trying to sound like a variation of every other 'the' band from the bloody Strokes onwards.

    The stupid hype that all these bands have been getting for ages now must come to an end soon. I mean no one will give a toss about any of them in a few years time.

    Problem is hype works. I bought for example (ashamed to admit) the HardFi album on the strength of hype and one decent single and.....it's rubbish!

  • Spot on review!

    I like it

  • weak

    theres too many girls in bands who think they are charlotte hatherley and are more charlotte from the subways

    if youre not going to do it properly, dont do it at all

  • they

    seemed a bit humourless on Popworld.

  • cracking legs though.

  • I don't agree

    I thought they were really good at Kings College. How can you say they're forgettable when Z has such an amazing voice? The songs are really strong too. Bit unfair to say the NME only put them in the paper cos they are women. I'm sure their criteria for a radar piece is a lot higher than that.

  • agreed

    it's easy as a boy to shoot a band down for only getting attention because they're girls. z has a miles better voice than most male singers around at the moment.

  • "Its unfair to say that the NME only put them in the paper cos they are women"

    Yes it is. Its the fact that they are attractive.

    And you'll find that that is the criteria for getting in any part of the NME really.

  • The Like

    Thank you for that support for The Like. I think they're very promising and Z sounds like a young Debbie Harry.