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Mercury rising: nominees report massive sales boost
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Whether you agreed with the decision to award Elbow the 'Prize or not (DiS is on the fence, but, well, isn't it supposed to reward innovation?), one thing is clear: Mercury nominations = more moolah.
On average, say Reuters, the nominees have seen a 500% increase in sales since last week's ceremony - the biggest hike since the Mercury began 17 years ago - with Burial's Untrue racking up a mammoth gain of 1004%. All of which translates to chart success: the winning LP, Elbow's The Seldom Seen Kid, climbed 54 places to #7 in the Official UK Album Chart (a 688% sales increase).
Gennaro Castaldo of HMV, de facto talking head in all things sales related, had this to say:
"A lot of music fans will be aware of [Elbow] and their music, but may not have bought one of their albums before. The band look set to be one of the biggest ever beneficiaries of winning a Nationwide Mercury Prize when measured in commercial terms."
Video: Elbow win the Mercury Prize
From the archive
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good for them :)
elbow deserve it.
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It should be pointed out
that, for example, a 1004% increase in sales doesn't mean a lot if the album was only selling 2 copies a week to start with...
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This is really good for the band
but i cant help but think the british public are lemmings and only buying the album because it won this award.
But its a good thing.
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I was thinking that
I mean Buril got a 1004% increase in sales which is a bigger % than Elbow yet Elbow managed to get in the top 10 and Burial I persume didn't and sold around 11 copies...
Good on both of them I'm sure they will find alot of new fans and places in peoples hearts.
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I've been working on a cocktail
called 'I'm really glad someone finally took notice of Elbow and gave them the credit they deserve'.
Next single ftw
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Untrue is at #58
So if Elbow sold 10,000 to get to #7 they sold about 1,500 when at #61. Assuming Burial sold a similar number to get to #58 the following week, they sold about 150 the week before the Mercurys
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That Kele!
First his mercury's in retrograde, now it's rising! When will he make up his mind?
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Burial
Wasn't actually a bad seller before the mercurys. It was at number 78 when i worked at HMV, which considering the nature of the album [dub step?], is actually, really quite good.
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Elbow may not be deserving?
If someone isn't deserving, it's Burial.
I didn't think the list of nominees was very good, but from the list of nominees this year, Elbow is a deserving winner. I can't really say that about Burial.
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