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Maximo Park Apply Some Pressure

Maximo Park: Apply Some Pressure

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by Dom Gourlay
“Write a review – well how objective can I be?”

OK, well for starters, it goes without saying that this is one of the catchiest, easily digestible tunes on Maximo Park’s ‘A Certain Trigger’ long player. In fact, some would argue that is without doubt the standout track.

However, what cannot be ignored and should be questioned is why, only nine months after it’s original release, does this need to come out again as a single? Granted, there are one or two additional new songs on each format but, surely it would have proved more endearing to fans of the band to have released something like ‘Postcard Of A Painting’ or ‘Once A Glimpse’ – both of which could quite easily cut the mustard as singles in their own right.

Enjoy the fact that this re-release will undoubtedly earn Maximo Park some much needed and well deserved exposure on national radio and terrestrial television but if you haven’t done already, go out and buy the album and let the marketing men end up with egg all over their faces as far as this is concerned.

  • Maximo Park 5 / 10

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I don't get this constant uproar about singles being released. Singles are just adverts for albums, so who cares if they do a new advert or use one from 9 months ago?


Absolute piffle.

That's all good and fine provided they don't keep charging the customer whenever they decide to re-use the same "advert" 9 months down the line.


Not compulsary

...to buy the single. Let's face it, there are two types of people who buy singles. The casual buyer, who likes the song, and probably doesn't have the album. And the hardcore fan, who wants the B-Sides. In the hardcore fan's case, he's already got the album, so it doesn't make diddly-squat's difference which track from the album is released as a single, because they already own the song.


and as the idea

of a single is to sell more copies of the album, buying the album is exactly what the marketting men want.
its quite unbelievable that you write so much without having a clue about basic facts of the industry.

" Enjoy the fact that this re-release will undoubtedly earn Maximo Park some much needed and well deserved exposure on national radio and terrestrial television but if you haven’t done already, go out and buy the album and let the marketing men end up with egg all over their faces as far as this is concerned. "

i mean - the idea of marketting people is to "earn Maximo Park some much needed and well deserved exposure on national radio and terrestrial television"
so... gah.
not much point continuing


two points:

1/ it isn't compulsory to buy the single, is it?

2/ as said by others, if you're a hardcore fan after the b-sides, why should you care what the a-side is?

obviously, there's a potential point to made about labels selling albums based on a limited number of tracks, but when have they ever not done that?


0 = 2.5

it's all part of our crazy new rating system.


review the music...

Ok, we all knew about this band way before anybody else but that doesn't mean that when the song is re-released it has somehow become less worthy of merit.

Fair enough complain about terrible bands cashing in but when a band who (in my opinion) are quite talented do something like this to raise their profile I don't exactly see it as the devil's work. Good bands deserve an audience; so rate the song not the marketing technique.


Summary

I think we can note here than Dom Gourlay's been well and truly "pwned" by the replies. *vicious cackle*


I WISH BANDS WOULD STOP....

releasing singles over and over again.... Surely, releasing a different song as a single increases the bands explosure more than releasing the same one again.... That way people who haven't bought the album get to hear a song they haven't heard before, thus, increasing exposure.....

I can see that, if I was a record company boss, re-releasing a track probably makes more business sense, and yes, there's extra b-sided for 'hardcore fans'. I just think it's a shame to do something twice, when you could do something else for the first time.......


explosure?

strange.... I seem to have invented a new word there.... should probably say 'exposure'

although a mixure of exposing and exploding sounds cool....!!


well, no

because you'll find, in most cases, the song didn't get such widespread exposure the first time around.

yeah, yeah, apply some pressure charted in the top 20 the first time around, but i would daresay that was mostly down to the band's fanbase and it didn't get them TV coverage - this release got them on CD:UK and TOTP!


that is true...

I suppose it's the old music snobbery thing, my brain refuses to get away from the fact that re-releases are just cashing in, and new stuff is always better......

Having said that, I do like Maximo Park, and want them to get recognition, and be successful, and like you say, if more people hear the song the second time round, then it's purpose has been served......